Our Mission: Solving the Challenge of Choice
Save Time & Money
Purposeful & intent shopping requires great effort if you want to find the best products that match your individual preferences.
Our aim is to identify the right product and the best deal for you. No further research needed.
#healthy #sustainable #legit
Boost Confidence
Big product selections can freeze decision-making abilities and may lead to overthinking, decision anxiety & analysis paralysis.
Our purpose is to help reduce decidophobia by providing instant situational assistance. No more fear of making a wrong decision.
#clear #reliable #credible
Create Engaging Shopping Experiences
Understand our Vision
Our Vision: Accelerate Retail Digitalization
App Solutions
Whether you are vegan, diabetic or a climate activist. There are a great number of retail related use cases that derive from it.
Our idea is to offer AR & AI based solutions for smartphones & smart glasses that assist shopping for different individual circumstances and lifestyle choices.
#individual #insightful #immersive
Service Architecture
New technologies carry potential for improvement in the new domains of hyper-individual & hyper-local shopping scenarios.
Our approach is to create a modular system that is able to match individual wants & needs to available consuming choices.
#compatible #effortless #connective
Develop Mindful Consumerism
Explore our Strategy Our Strategy: Improve Disposable Society
Health
In order to maintain and improve health it is necessary to be mindful of nutrition and ingredients.
Our proposals offer comprehensive and intelligible guidance to point out the individually most suitable products.
#fitness #diet #wellbeing
Sustainability
Figuring out what is good and fair for the people and the environment can be challenging.
Our system endorses more conscious decisions and nudges towards forms of more sustainable consumption.
#awareness #recognition #commitment
Our Method: Rapid Concept Benchmarking
Sound Technology
Sound Technology

The initial app is based on emerging but readily available technologies that hold the potential to revolutionise today's retail experiences.
Our aim is to utilise hendheld devices equipped with AR & AI technology to establish a new and yet unclaimed domain of consumer interaction, that holds potential to great opportunities.
Validated Ideas
Validated Ideas

In order to examine technical operational readiness and to validate ideas and performance in real life scenarios a technological demo implementation of vital use-cases that are mainly based on AR and AI have been implemented and are currently under further development into our initial MVP.
Competent Experts
Competent Experts
The ideas, solutions and strategies for this endeavour are based on personal experience and expertise. As a distinguished professor of management and a long term (20yrs+) expert in transforming digital technologies , we are the ideal combination of research knowledge, business intelligence and hands-on experience to help making this plan a success.
We are now in the process of acquiring funding to gain traction and build up a support team to help our idea flourish.
Find out more about our expertise on the Dashing & Daring Portfolio website.
Our Contact Details
Our Contact Details
Are you interested? Any ideas, comment or questions? Let's get in touch!
Contact us via mobile +3725522446, or mail to kontakt@dashing-and-daring.com.
„AR [...] will happen, it will happen in a big way, and we will wonder when it does, how we ever lived without it.“
Interview with Tim Cook,
CEO of Apple
„People spend 60% to 80% of their time trying to find data. It’s a huge productivity loss.“
Dan Vesset,
Group Vice President, IDC
Group Vice President, IDC