Augmenting Retail Transformation

Discover our Mission

Our Mission: Solving the Challenge of Choice

Save Time & Money

Purposeful & intent shopping requires great effort if you want to find the best products that match your individual preferences.

Our aim is to identify the right product and the best deal for you. No further research needed.

#healthy #sustainable #legit

Boost Confidence

Big product selections can freeze decision-making abilities and may lead to overthinking, decision anxiety & analysis paralysis. 

Our purpose is to help reduce decidophobia by providing instant situational assistance. No more fear of making a wrong decision.

#clear #reliable #credible

Realise Ambitions

Keeping focus and upholding resolutions in busy situations is hard, when other important things compete for your attention.

Our goal is to provide unobtrusive guidance that facilitates smart choices which are in line with your individual aspirations.

#simple #supportive #convenient

Create Engaging Shopping Experiences

Understand our Vision

Our Vision: Accelerate Retail Digitalization

App Solutions

Whether you are vegan, diabetic or a climate activist. There are a great number  of retail related use cases that derive from it.

Our idea is to offer AR & AI based solutions for smartphones & smart glasses that assist shopping for different individual circumstances and lifestyle choices.

#individual #insightful #immersive

Service Architecture

New technologies carry potential for improvement in the new domains of hyper-individual & hyper-local shopping scenarios.

Our approach is to create a modular system that is able to match individual wants & needs to available consuming choices.

#compatible #effortless #connective

Platform Infrastructure

The retail encounter between consumer & product requires a pervasive technological framework to harness its potential.

Our objective is to establish a ubiquitous interaction framework that facilitates shopping-related scenarios in real life.

#smart #beneficial #advantageous

Develop Mindful Consumerism

Explore our Strategy

Our Strategy: Improve Disposable Society

Health

In order to maintain and improve health it is necessary to be mindful of nutrition and ingredients.

Our proposals offer comprehensive and intelligible guidance to point out the individually most suitable products.

#fitness #diet #wellbeing

Sustainability

Figuring out what is good and fair for the people and the environment can be challenging.

Our system endorses more conscious decisions and nudges towards forms of more sustainable consumption.

#awareness #recognition #commitment

Savings

Finding the right places to shop for your individual needs can have a large impact on personal budgets.

Our intention is to empower smart economic choices that allow to single out what really is the optimal & personal best deal.

#overview #adequacy #quality

Our Method: Rapid Concept Benchmarking

Sound Technology


The initial app is based on emerging but readily available technologies that hold the potential to revolutionise today's retail experiences.

Our aim is to utilise hendheld devices equipped with AR & AI technology to establish a new and yet unclaimed domain of consumer interaction, that holds potential to great opportunities.

Validated Ideas


In order to examine technical operational readiness and to validate ideas and performance in real life scenarios a technological demo implementation of vital use-cases that are mainly based on AR and AI have been implemented and are currently under further development into our initial MVP.

Competent Experts

Profile Picture Prof. Dr. Mari-Klara Stein
Profile Picture Steve Stein

The ideas, solutions and strategies for this endeavour are based on personal experience and expertise. As a distinguished professor of management and a long term (20yrs+) expert in transforming digital technologies , we are the ideal combination of research knowledge, business intelligence and hands-on experience to help making this plan a success.

We are now in the process of acquiring funding to gain traction and build up a support team to help our idea flourish.
Find out more about our expertise on the Dashing & Daring Portfolio website.

Our Contact Details

Are you interested? Any ideas, comment or questions? Let's get in touch!
Contact us via mobile +3725522446, or mail to kontakt@dashing-and-daring.com.
„AR [...] will happen, it will happen in a big way, and we will wonder when it does, how we ever lived without it.“
Interview with Tim Cook, 
CEO of Apple
„People spend 60% to 80% of their time trying to find data. It’s a huge productivity loss.“
Dan Vesset,
Group Vice President, IDC
„The future of retail is the integration of Internet and digital services with the retail network.“
Charles Dunstone,
Retail Billionaire